Hello again dear readers!
Lots of things have happened since I last wrote to you. For instance, I was accepted to the MBAs of both Insead and London Business School. After a lengthy, careful thought process I chose to join the London Business School. And so here I am, sharing the next two years with other 400+ ambitious potential leaders.
The first lesson from the MBA reinforces an idea I already had: Whereas one of the most difficult things to achieve is to convince someone to change their mind in one-to-one conversations, convincing many people by using techniques of mass persuasion is among the easiest ones.
In our Understanding General Management module we discussed two cases: Honda and Apple. We all know that it is very hard to persuade someone in a one-to-one conversation that Honda is better than Yamaha or that Macs are better than PCs if they already had a predetermined view. The first report of each case conveyed a positive view of the company, which seemed to explain its success; during the debates that followed most people seemed to believe this report and voiced very positive opinions on the leaders of these companies (Soichiro Honda and Steve Jobs).
However, the second report of each case portrayed a more realistic, even slightly negative version of the story to explain the success of the company. Suddenly, almost everyone changed their mind, bought in the last version and suggested they always knew the first version was not realistic and expressed their concerns about the qualities of the company leaders.
It looks like MBA candidates are no better than the average citizen.
Love and Freedom.
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